Capabilities and Resources of LinkedIn Case Study

Capabilities and Resources of LinkedIn - Case Study Example The company has grown tremendously. As at 2011 December, the revenues had reached $522, 189 with the number of employees also increasing to 2,116 employees. It has also been able to establish its headquarters in Mountain View, California, and 14 other regional offices. Â  The social media industry is ripe and there are many opportunities for LinkedIn. The Asian market remains not fully exploited. In addition, there are other social networking platforms that the company can use to expand its operations and hence profitability. The company should stick to its focus on professionals in order to occupy its market niche. Despite these, various issues that confront the company. Firstly, there is high competition; Facebook, Twitter, Google+, and Xing provide a big competition that has kept the stake of the company on medium in the social media industry. Secondly, the number of unique visitors is relatively low. Thirdly, the site has limited strategy of getting new subscribers; it usually occurs through referrals. Finally, the amount of time that is spent on the site is relatively lower. Â  LinkedIn is one of the major social networking sites in the world today. The site was started in December 2002. He was joined hands by his forms colleagues at PayPal, Stanford University, and Socialnet.com. The company has been growing since then courtesy of a number of facilitators such as technology, management, and the socio-economic environment. Reid Hoffman who is the president of the company founded the company; he was initially the chief executive officer (CEO) before the company hired its first CEO, Dan Nye in 2007. Nye resigned in December 2008 making Hoffman reassume the role of a CEO.